Zoltan Kovecses con Where Metaphors Come From
In Where Metaphors Come From, Zoltán Kövecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one.
Kövecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou, 2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time in communicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.
As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kövecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual and cultural situations and includes several chapters on the cognitive aspects of linguistic humor. (CHOICE)
This newest addition to the Kövecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication. (Metaphor and Symbol)
The cognitive theory of metaphor has certainly shown that it is a thriving framework. The many branches it has developed over the last two decades are a safe indicator of its vitality and prosperity, and Zoltan Kovecses has contributed significantly to its growth. (Cognitive Linguistic Studies)
Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.